Mahindra XEV 9e Electric SUV Launched: Price, Specs & Features

March 28th, 2025

Mahindra Group is a global company with roots in India, founded in 1945. With 260,000 employees in over 100 countries, it leads in farm equipment, SUVs, IT, and financial services. Mahindra is also the world's biggest tractor producer mainly in terms of the number of tractors produced. Along with the automobile sector, it works in renewable energy, agriculture, logistics, and real estate industries. Sustainability, poverty reduction in rural areas, and the betterment of urban life are key for Mahindra. It is promoting new ways of business that enable society including individuals to experience the lift-off to a better future. Positive change and innovation are supported by Mahindra, encouraging individuals and other community groups to get to higher places.

Now, Mahindra has been making waves in the electric vehicle (EV) market, and 2025 marks another big step with the launch of the XEV 9e. Unlike typical EV launches, which mostly revolve around range, performance, and fancy screens, the XEV 9e brings an interesting mix of technology, design, and even a little controversy. Let’s break it all down—without the usual marketing fluff.

Why the XEV 9e Is Unlike Any Other EV

While most EVs follow a familiar pattern—sleek aerodynamics, touchscreens everywhere, and an obsession with charging times—Mahindra’s XEV 9e takes a slightly different approach. Yes, it has all the essentials, but what makes it stand out is its focus on personalization, intelligent driving experiences, and a unique take on what an SUV coupé should be.

SUV or Coupe? Why Not Both, Without Compromise

Automakers have been trying to crack the SUV coupé formula for a while. Most end up looking like regular SUVs with a sloping roofline, often compromising space in the back. Mahindra has taken a more ground-up approach, making sure the coupé styling doesn’t ruin practicality.

No Unnecessary Bulk: Unlike some EVs that carry around unnecessary weight in the name of a bigger battery, the XEV 9e uses an optimized design to keep things efficient without going overboard.
A Look That Stands Out: Mahindra calls it “Heartcore Design”, which might sound dramatic, but the point is simple—it’s designed to be visually striking without losing its functionality.

Performance Goes Beyond Just Speed

Every EV launch comes with a standard brag—“0 to 100 km/h in X seconds.” Sure, the XEV 9e does the sprint in 6.8 seconds, which is quick, but that’s not the highlight here. What actually makes this EV interesting is how it balances performance with real-world usability.

Two Battery Options: 59 kWh and 79 kWh—giving users the flexibility to choose between affordability and extended range.
Adaptive Suspension: It’s not just about speed; the car actually adjusts its ride comfort based on the driving mode and road conditions.
Tighter Handling: The XEV 9e comes with a high-power steering system with Variable Gear Ratio (VGR), making it more agile in city driving while staying stable at high speeds.

Charging Realities What You Should Know

Charging times are always a big discussion, but Mahindra isn’t just throwing numbers for the sake of it. On one hand, there is a fast charger for the XEV 9e that is 175 kW (capable of charging from 20 to 80% in less than 20 minutes), on the other the fact is, most people will be charging their vehicles at home during the night.

Grid-Friendly Charging: Rather than just bragging about how fast the battery is charged, Mahindra is also developing energy-efficient charging techniques that ease pressure on the power grid.

Intelligent Battery Management System: Contrary to most other electric vehicles that can deteriorate with fast charge cycles, Mahindra's system gives preference to battery health for the long term.

Inside the Cabin: More Than Just ScreensWhat’s Unique?

Augmented Reality HUD: Instead of distracting the driver with too much information, the Heads-Up Display (HUD) actually adjusts based on what’s most relevant at that moment.

“LiveYourMood” System: This isn’t just ambient lighting; the system actually adjusts seat position, lighting, and climate control based on pre-set moods like Calm, Cozy, and Club.

Sound That Adapts to Your Drive: Partnering with Harman Kardon, Mahindra has developed an audio system that changes sound profiles based on driving mode—bass-heavy for fun drives, softer tones for city commutes.

How AI Is Making Driving Even Safer

ADAS (Advanced Driver Assistance Systems) are standard in most new cars, but Mahindra has tried to make it more intelligent rather than just adding more beeping alerts.

What’s Different?

AI-Based Fatigue Detection: Instead of just detecting drowsiness, the XEV 9e actually suggests breaks based on driving behavior.
Secure360: A True Surround Protection System

The car’s cameras don’t just record—they actively scan the environment for unusual activity.
If someone tries to tamper with the vehicle, the owner gets a live video feed on their phone.

Autopark with Real Reverse Assistance: Many cars offer parking assistance, but Mahindra’s system remembers your previous parking maneuvers—so if you’ve parked in a tricky spot before, it can actually reverse out automatically next time.

Launch, Pricing, and the ‘6E’ Controversy

The XEV 9e was officially launched in February 2025, and within the first day, Mahindra received over 30,000 bookings. But the launch wasn’t without drama. The BE 6e variant ran into a legal issue with IndiGo Airlines over the use of ‘6E’ branding.

Why the Controversy?

IndiGo’s Argument: The airline claimed that ‘6E’ is their established branding and that Mahindra’s use of BE 6e could create confusion.
Mahindra’s Response: The company stated that their ‘6e’ had no connection with aviation and was purely an internal model name.

What Happened Next? Discussions were ongoing, but Mahindra was confident there would be no major rebranding required.

Pricing and Rollout

The XEV 9e is priced between ₹21.90 lakh to ₹30.50 lakh (ex-showroom) depending on the variant:

Pack One: Entry-level with essential features.
Pack One Above: Adds luxury features.
Pack Two: A mix of range and performance.
Pack Three Select: Full-featured, but with a smaller battery.
Pack Three: The top-end variant with maximum range and tech features.

Delivery Timeline:

March 2025: Deliveries for Pack Three start.
June-August 2025: Rollout for other variants.

Final Thoughts: A Solid Move, Not Just Hype

Mahindra’s XEV 9e isn’t just another electric SUV; it’s a thoughtful evolution of what modern EVs should be. Instead of just chasing bigger screens and faster acceleration, Mahindra has focused on user experience, AI-driven safety, and intelligent personalization.

Whether it will truly shake up the EV market remains to be seen, but one thing’s for sure—it’s not just another copy-paste electric car launch. And that, in itself, is refreshing.

CARVERSAL