CARVERSAL

Tata Motors has rolled out massive discounts across its electric vehicle (EV) lineup for August 2025. The benefits could reach up to ₹1.40 lakh for buyers nationwide. The new offers are designed to boost festive-season sales. Also, the discounts are meant to clear Model Year 2024 inventory. 

Moreover, this discount offer further gets sweetened in Kerala under a special Onam 2025 campaign, where benefits go as high as ₹2 lakh. The company’s aggressive discount not only positions Tata as a competitive EV choice but also underscores its commitment to making electric mobility more affordable across India. 

Pan-India Discounts For August 2025

Across India, Tata Motors is offering attractive deals on its popular EV models, including the Curvv EV, Nexon EV, Tiago EV, and Punch EV. The highest nationwide benefit is on the Curvv EV model, which has been stealing the spotlight for a while. The reason lies in its stylish design and strong range of figures. Other models are no less when compared. That said, let’s quickly get an overview of what discount each model holds. 

Tata Curvv EV: Up to ₹1.40 lakh off

The biggest price cut in the Tata lineup for August 2025 is made in the Tata Curvv EV model. You get a huge discount of ₹1.40 lakh, which is double the ₹70,000 benefit offered in June 2025. This offer includes a combination of cash discount and exchange bonuses. 

Tata Nexon EV: Up to ₹50,000 off

You can avail approximately ₹50,000 off in India’s best-selling EV, the Tata Nexon. While EV enthusiasts highly appreciate it, the Tata Nexon EV receives an increased discount over the ₹40,000 offered earlier this year.

Tata Tiago EV: Up to ₹55,000 off

New car buyers can avail of an exciting discount on the Tata Tiago EV of up to ₹20,000 cash discount plus a ₹30,000 exchange bonus. Though this offer is very much lower than that of the ₹1 lakh in June, it still attracts first-time buyers. 

Tata Punch EV: Up to ₹40,000 off

The Tata Punch EV gets an offer for up to ₹40,000 off, split evenly between cash and exchange deals. However, the price has been reduced from the ₹90,000 discount offered two months ago.

Tata Harrier EV: Loyalty benefits only

Being the latest in the Tata EV lineup, the Harrier EV is not receiving cash discounts yet. However, if you’re an existing Tata customer, then you can avail of the loyalty perks. 

Special Onam 2025 Campaign in Kerala

Now, there’s something more than ordinary discounts for the potential customers living in Kerala. Tata Motors has introduced an exclusive Onam festive offer running from July 25 to September 30, 2025. Also, the state-specific benefits could be higher than those for the nationwide. Here, the Tata Curvv EV leads the game again with discounts of up to ₹2 lakh. 

In contrast, other models like Tiago EV, Nexon EV, and Harrier EV could be purchased with a discount benefit of up to ₹1 lakh. Even the newly launched Punch EV is also available with up to ₹85,000 off. Now, worth noting is that the Tigor EV is not a part of this Onam discount program. Here’s a quick highlight of the Kerala Onam Discount:

• Curvv EV: Up to ₹2 lakh

• Tiago EV: Up to ₹1 lakh

• Nexon EV: Up to ₹1 lakh

• Harrier EV: Up to ₹1 lakh

• Punch EV: Up to ₹85,000

Why the Discounts Now?

Industry experts suggest that Tata Motors’ move for the huge discount offers could be part of a larger inventory clearance strategy. The reason behind this is the new model-year updates expected in late 2025 and early 2026. Offering heavy discounts during the mid-year festive season will help Tata Motors maintain its market share.

Apart from that, this move can also keep demand for older stock alive. As everyone knows that electric vehicles are gaining popularity and steady adoption in India. In this realm, Tata Motors leads the segment. As of now, the brand holds over 70% market share in the mass EV segment. It’s anticipated that these discounts might strengthen that position. 

Impact on the EV Market

Industry analysts believe that such festive-season discounts could be a great move both for the brand and the customers. This will allow buyers to purchase their desired vehicles who were waiting for the prices to drop. While the price cuts are huge, do you have any idea how these discounts might impact the EV market? Well, the recent price cuts are expected to:

• Increase affordability for first-time EV buyers.

• Encourage faster adoption in tier-2 and tier-3 cities.

• Put competitive pressure on other EV manufacturers like MG Motor, Mahindra, and BYD to revise their pricing or launch festive schemes.

Comparison Table: Nationwide vs Kerala Onam Offers

Here is a quick comparison between nationwide and in Kerala Onam discount offers. Take a look at how much benefit you may avail of:

READ ALSO: Tata Sierra EV Price in India 2025 – Variants, Features & Expected Launch

Final Takeaway

Well, we can conclude with an anticipation that Tata Motors’ August 2025 EV discounts might be a commendable move. These discounts could be a win-win for buyers. Whether you’re looking at a compact city EV like the Tiago or Punch EV, or a premium SUV like the Curvv EV, you can put your hands on the most preferred one through these discounts. For those in Kerala, the Onam festival campaign makes the deal even sweeter, offering even more discounts of up to ₹2 lakh. With these festive perks, competitive pricing, and a strong dealer network, Tata is ensuring that EV ownership becomes more affordable and attractive than ever before. 

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